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Will Facebook remain free ?


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thibault    (2009-04-06)

thibault

Will Facebook remain free ?


Each year, some of the most successful websites lose million dollars, this is only possible because they are completely free of use while Facebook's team is now about 700 people and the cost of Youtube's bandwidth would reach 1 million dollars a day. No, everything is not free yet to make a website that can welcome several million users, in many cases you need an editorial team, recent servers, engineers, the web is constantly evolving, technologies are improving and it is a war to keep the number one place in every niche.

While the advertising networks cost per click continues to slowly decrease, it becomes harder and harder to make money on the internet by using classical advertisement services like Google Adsense/Adwords, moreover it is very hard to urge your users to click ads while you offer a quality or personal content, as an example the click rate on Facebook is known to be very low, below 1 per 1000.

As a logical consequence, a few viral rumors make the buzz by regularly invading forums all over the world, will Facebook remain free, will Youtube or Wikipedia close and what about the most famous email providers and instant messaging services like MSN, Yahoo Mail, Hotmail and so on ?

The commercial strategy is always the same in the real world : Be the first one, be more visible than your competitors, at any price ! Anyone learn that when working in an important company, you just have to know how to sell and take the money.

In the 90's everything was new and a lot of people made money with the internet. These last years, Google bought tons of successful companies like Youtube, but now closes services. Microsoft offered astronomic amounts of money to try to buy Yahoo to try to rivalize with Google, but anyway Facebook is the new king with more than 150 million users with its incredible micro-blogging platform and could be sold for tens of million dollars, but what is the real value of a company that constantly loses money and does not find a real solution ?

Of course Facebook now could make a lot of money but it wouldn't be totally free anymore and another one would take the place. Many people successfully use Facebook in their work, build applications that can be used in Facebook, this is now a parallel economy like we saw it in "Second Life". Facebook is a great service, available in almost every language and yes, it is free... and losing money. Nowadays you may have to suicide your business to succeed, quite strange.

----------

Chaque année des sites parmi les plus populaires sur la toile perdent des millions d'euros, simplement parce qu'ils offrent un service à succès gratuitement. Mais rien n'est encore gratuit pour faire fonctionner un site web, Facebook est une société comptant environ 700 personnes, Youtube dépenserait environ 1 million de dollars par jour uniquement en frais de bande passante, ajoutez à cela une équipe éditoriale, des ingénieurs, vous devez constamment rester à la pointe des technologies internet pour rester le meilleur, non décidément rien n'est gratuit pour faire marcher des sites de cette ampleur.

Alors que le coût par click sur les liens et bannières publicitaires continue lentement de baisser, il devient de plus en plus difficile de faire de l'argent sur internet, et cela est d'autant plus difficile lorsque vous proposez un contenu de qualité ou un contenu personnel comme le fait Facebook.

En toute logique, les rumeurs vont bon train quant à la fermeture prochaine de Youtube ou de Wikipedia, sur le fait que Facebook pourrait devenir partiellement payant ou sur l'avenir des fournisseurs d'email gratuits comme Yahoo et Hotmail ou des messageries instantanées, à commencer par MSN (Windows Live).

La stratégie commerciale est toujours la même dans le monde du web, soyez le premier, soyez le plus visible, et cela à n'importe quel prix. Quiconque travaille dans les rouages d'une grande entreprise apprend cela, reste ensuite à savoir vendre au bon moment et à prendre le jackpot.

Dans les années 90 tout était nouveau et un certain nombre de fortunes sont nées des startup. Ces dernières années, Google a continué d'acheter des dizaines voire des centaines de sociétés à succès comme Youtube, mais ferme désormais certains de ses services. Microsoft a offert des sommes faramineuses pour tenter d'acheter Yahoo afin d'essayer de rivaliser avec le géant Google, mais c'est bien de Facebook dont on parle le plus aujourd'hui, avec plus de 150 millions d'utilisateurs et son extraordinaire plate-forme de micro-blogging. Facebook pourrait sans doute être vendu des dizaines voire des centaines de millions de dollars mais quelle est la valeur d'une société qui perd des millions d'euros chaque année sans trouver de solution définitive.

Bien entendu, Facebook pourrait dès aujourd'hui gagner de l'argent mais il ne serait plus totalement gratuit et un autre prendrait rapidement sa place. De très nombreuses personnes utilisent Facebook avec succès dans leur travail, développent des applications qui peuvent être utilisées à l'intérieur même de Facebook, tout cela représente une nouvelle économie parallèle comme on en a déjà vu dans "Second Life". Facebook est un service étonnant et complet, disponible dans pratiquement toutes les langues et oui, Facebook est gratuit... et perd de l'argent. A l'heure actuelle pour faire réussir votre entreprise, vous devez commencer par la suicider. Etonnant, non ?



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*fessebouc    (2009-04-08 22:02:50)
Facebook va mourir

Tous ça va se casser la gueule, c'est la logique du capitalisme actuel, question de temps !


lohanp    (2009-09-02 12:07:09)
Marketers need...

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