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Hot news & buzz
Discussing latest news and buzz...| Back to buzz moderator (2008-06-04)  |
Traffic from Google is an extremely valuable commodity and many webmasters will stop at nothing to secure top rankings for lucrative keywords. Google would like site owners to naturally link to other sites they find useful and relevant but some sites use methods discouraged by Google to artificially inflate the number of links pointing to the site in order to boost its positions.
This battle has been going on for years, with many sites continually inventing methods to improve their rankings for particular keywords and search engines repeatedly updating their algorithms to protect the quality of searches. A few years ago, oceanfinance.co.uk and moneyexpert.com had acquired millions of links to their site, enjoying long term success in manipulating Google’s results.
At this time moneyexpert.com no more sits atop of Google for highly rewarding keywords such as mortgages, loans and credit cards. But its number of backlinks according to Google link: function is still about 185,000
The Digital Point Coop network was launched in 2005 by Shawn Hogan from DP (Digital Point), it quickly expanded with thousands of sites.
In this network, advertisers create text or image ads that are placed across the thousands of sites in the network, publishers are given some php code that they embed on every page on their site. As the adverts are showed in rotation, the links may not appear more than once, but enough for search engines to see them.
Publishers are given "weight" that depends on how many pages the ads are displayed on and the PageRank of these pages. Thus, sites with strong PageRank and tens of thousands of indexed pages offer a huge amount of weight that the publisher can use to advertise any number of sites across the network.
The trick is that it is possible to run the adverts on a spam site, then use the weight to point links at a clean site to boost its rankings.
During 2006 it became obvious that hosting these adverts was a bad idea as some sites suffered ranking penalties because of the network and lost their PageRank. Also having several footer links to sites out of control is probably not a good way to build your brand.
People now buy high PageRank sites with thousands of pages just to gain more "weight" for their Coop networks or even rent "weight" to other people (probably like ZTMC).
Sites using DP coop network links to build rankings still dominate a lot of the most lucrative industries. Google started to crack down on link selling and other manipulative schemes, so the Coop (which follow the same idea than Text Link Ads or TNX) has been getting smaller, but the system still counts thousands of sites - some eventually cheat the system - and most probably a few making millions every year from this free network.
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Le spam sur internet est toujours rentable, le traffic en provenance de Google vaut de l'or et certains webmasters continuent de déjouer les algorithmes du géant pour placer leurs sites au sommet des classements des recherches sur les moteurs (SERP).
La bataille dure depuis le succès fulgurant de Google, les règles étant faites pour être détournées. Certains sites comme moneyexpert.com, qui compte toujours plus de 185.000 liens, ont rapidement profité de l'aubaine en acquérant des millions de liens, profitant de la création de certains réseaux d'échanges de liens.
Le réseau Digital Point Coop a été lancé en 2005 par Shawn Hogan de DP (Digital Point) et s'est rapidement étendu à plusieurs milliers de sites. Dans ce réseau, les publicitaires créent un simple lien texte ou une image qu'ils placent dans les sites du réseau qui n'ont qu'à insérer un code PHP dans leurs pages. Les liens apparaissent en rotation, mais cela semble suffisant pour que les moteurs de recherche en tiennent compte.
Les sites affichant ces liens ont un "poids" dépendant du nombre de pages affichant ces liens et du PageRank de ces pages. Des sites ayant un poids fort peuvent donc afficher des liens dans de nombreux sites. L'astuce est qu'il est possible d'afficher ces liens dans un site de spam et diriger le poids résultant vers des sites propres.
En 2006, il est devenu évident que publier ces liens était dangereux pour le classement d'un site, certains ayant subi de forts déclassements, voire perdu leur PageRank. Afficher des liens hors de contrôle est de toutes façons forcément dangereux.
Depuis, des webmasters achètent des sites ayant un fort PageRank et des milliers de pages pour acquérir du "poids" dans le réseau Coop, voire louent du poids à d'autres sites (probablement comme ZTMC).
Les sites utilisant le réseau DP coop pour construire leurs liens dominent encore beaucoup de secteurs lucratifs. Google a commencé à réduire l'impact de la vente des liens et de ces réseaux d'échange, et le réseau Coop (qui suit le même principe que Text Link Ads ou TNX) a perdu en taille, mais compte toujours des milliers de sites - dont certains étant parvenus à berner le système - et probablement quelques uns gagnant des millions chaque année grâce à ce réseau à la base gratuit.
guest-lol (2008-09-07 17:57:01)
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